North Carolina Tree Climbing Competition Poster Campaign
Silver ADDY Award
Silver ADDY Award
When in doubt or short of time, go all text. Copywriter systems engage! The boss man heard about this tree climbing competition on a Thursday and decided it would be an awesome pro bono opportunity. Sure, if the deadline to get everything into production wasn't Monday, then yes, it would have been awesome. We managed to spend Friday coming up with absolutely nothing and then at some point on our off time over the weekend inspiration (or was it desperation) struck. We managed to not only meet our deadline but pick up a bit 'o hardware along with way. Plus, I got to mention flannel and squirrels in a campaign a single campaign.
